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Analysis of the development status and reasons of the packaging industry

Analysis of the development status and reasons of the packaging industry

  • Categories:Trade News
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  • Time of issue:2021-08-25
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(Summary description)The dual factors of declining industry profits and environmental protection supervision have accelerated the elimination of small and medium-sized enterprises that do not meet environmental protection standards; second, as packaging companies’ product prices increase, the development of high-end paper packaging products has accelerated, and large companies’ orders have both increased in "volume" and "price". , Formed a clear difference.

Analysis of the development status and reasons of the packaging industry

(Summary description)The dual factors of declining industry profits and environmental protection supervision have accelerated the elimination of small and medium-sized enterprises that do not meet environmental protection standards; second, as packaging companies’ product prices increase, the development of high-end paper packaging products has accelerated, and large companies’ orders have both increased in "volume" and "price". , Formed a clear difference.

  • Categories:Trade News
  • Author:
  • Origin:
  • Time of issue:2021-08-25
  • Views:0
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my country's paper product packaging industry has been more than 30 years, and it is currently in the mid-stage of industrialization, forming a prototype of large-scale and intensive development. With the strong support of domestic policies, my country's paper product packaging industry is in a prosperous situation. During this period, my country's paper product packaging industry has experienced rapid development and has now established a stable production scale, becoming an important part of my country's manufacturing system. my country is the second largest packaging country in the world, and the packaging industry ranks 14th among the 38 major industrial sectors in my country. At the same time, my country also has the world's fastest-growing, largest-scale and most potential packaging market. With the shift of the world's processing and manufacturing industry, my country's packaging industry has the following characteristics:

1. Low industry technical barriers and standardization

The packaging industry, especially the corrugated paper packaging industry, has a relatively low entry barrier. It is currently in a relatively short development history, unsound policies, and less restrictive stages, plus a large number of outsourced processing carton factories (third-tier factories) Existence, large differences in the scale of enterprises, and low technical barriers in the industry;

2. Lack of professional and technical personnel and insufficient innovation ability

With the continuous development and transformation of society, the manufacturing industry is gradually transforming into high-tech industries. The "Solo Model" in the modern economic growth theory shows that the path of economic growth is stable. In the long run, only technological progress is the source of growth. Dr. Mi Lei of the Chinese Academy of Sciences believes that hard technology is the "bones", the real economy is the "muscle", the virtual economy is the "fat", and finance is the "blood". The core of the healthy development of the country’s economy lies in strengthening muscles and bones, and blood is an important foundation for strengthening muscles and bones. The picture below shows the "valley of death" where high-tech talents are lacking and a large-scale market cannot be formed. Packaging companies need to increase investment in technological transformation and encourage innovation to solve this problem.

Third, the value of a single product is small, the transportation radius is limited, and the industry is relatively scattered

Domestic paper product packaging orders tend to be small batches and individualized. The unit price and added value of packaging products are usually low. Except for high-end product packaging, most small and medium packaging companies have low product profitability and low return on investment. Therefore, there are certain requirements for the transportation radius. Packaging companies generally choose to build factories close to customers. Leading packaging companies have the advantage of cross-regional layout capabilities, but most companies do not have this advantage, which causes the packaging industry to show a decentralized trend.

Fourth, price competition is dominant, and brand competition is not obvious

Due to the small difference in the quality of packaging products, as the degree of segmentation in the packaging market increases, the focus of market competition is based on price wars, and there is a lack of leading brands that have an absolute advantage. From 2015 to 2020, the number of companies in my country's packaging industry (annual main business income above 20 million) has shown a steady upward trend, which reflects the gradual increase in the number of entrants in the industry and the increasingly fierce competition in the industry market. According to statistics from China Packaging Federation, there will be 8183 enterprises above designated size in my country's packaging industry in 2020, an increase of 267 over the same period last year.

From 2015 to 2019, although the scale of my country's packaging industry has maintained a growth trend, the growth rate has declined until 2020, when the industry has a negative growth. In 2020, the sales revenue of enterprises above designated size in the packaging industry across the country will reach 1,006,458 million, a year-on-year decrease of 1.17 percentage points.

With the increase in paper prices since the second half of 2016, the packaging industry's profitability has been limited, and at the same time, the environmental protection policies have become more stringent, resulting in limited production by some enterprises and difficulties for small and medium-sized enterprises to survive. First, the dual factors of declining industry profits and environmental protection supervision have accelerated the elimination of small and medium-sized enterprises that do not meet environmental protection standards; second, as packaging companies’ product prices increase, the development of high-end paper packaging products has accelerated, and large companies’ orders "volume" and "price" Double increase has formed a clear difference.

In early 2010, the State Council formally approved the "Plan for the Demonstration Zone for Undertaking Industrial Transfer in the Wanjiang Urban Belt", which triggered a wave of industrial transfer from coastal and economically developed areas to the Wanjiang Urban Belt. In 2016, Chuzhou was officially included in the Yangtze River Delta Urban Agglomeration in the "Approval of the State Council on the Development Plan of the Yangtze River Delta Urban Agglomeration". Coupled with the emphasis on the packaging and printing industry by the Chuzhou local government, the city's total printing output value is booming. However, at the current stage when the development opportunities and challenges of the packaging industry in the country coexist, new requirements are also placed on packaging companies. The development of low-weight, high-strength, functional, personalized, customized, and refined packaging products, improvement of packaging quality, and green energy conservation and environmental protection have become the top priorities of the packaging industry. This requires member companies to pay attention to the use of low-cost technology to enhance the performance of packaging products, and to provide guarantees for achieving packaging reduction. At the same time, it requires paper packaging products to break through key technologies such as waterproof, moisture-proof, antibacterial, and flame retardant, and expand the application range of paper products. Pay attention to the development of paper display packaging, improve the application performance of paper packaging, and finally achieve differentiated competition and sustainable development for enterprises through green packaging and environmentally friendly packaging. Finally, I wish all member companies of the association will grow steadily, develop in coordination, and build prosperity together.

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